Successful Business Promotions
The key to successful business promotions of any type is planning every detail. When using vacation travel certificates make certain to explain the rules of the giveaway contest or promotion and always use a small disclaimer to explain any restrictions.
Vacation Adventures International will provide your company with proven business promotions and high impact point of sale materials to facilitate a successful promotion. Remember, you can have all the tools in the world, but not using them properly can often result in a failed promotion. We will happily assist you in making every promotion a successful one. Being prepared to succeed isn’t always easy. Most companies don’t plan to fail, they just fail to plan! With a seasoned staff of advertising and marketing professionals and a dedicated group of travel consultants, Vacation Adventures International will guide you through each promotion from concept to successful and profitable completion. No other promotional travel company will assist you in this way. Call or email us today to get started!
Boost response rates from your existing ads by adding one extra tagline: “Call for a Free Quote and receive a Three Day Two Night Hotel Stay Certificate to Las Vegas or 30 + other popular destinations, No Purchase Necessary.” Imagine how many more leads you could generate with this simple inexpensive tool.
Remind new clients about your products & services with a 2 Night Mini vacation, or your previous business clients using a personal touch and an incentive that’s easy to use with no timeshare tours.
Contact all of your past customers and offer a Deluxe Vacation Package to anyone who fulfills your request for a new referral. Or, at the end of your sales presentation, after you have achieved the sale, seduce new clients with a tempting perk if they send you a referral. Customers really enjoy receiving a free vacation for just suggesting your company to their friends or business partners. Remember it really is up to you on how to use these business promotions. I call it having another tool in my in my professional tool belt. Customers prefer receiving vacation giveaways more than any other incentive!
Now that you have generated the lead, try enticing a prospect with an upgrade and offer them Two Nights’ Accommodations Plus Airfare if they purchase today. There are so many ways to clinch a deal by offering our incentives as a reward in your closing question. “Buy today and you can be on your way to Cancun, Mexico”. Or “Will you be making any add-ons with your purchase? We have a great incentive if you do.”
Remind new clients about your products & services with a 2 night mini vacation or your previous business clients using a personal touch such as a phone call or email and explain the reason for your call and the incentive to boot.
Contact all of your past customers and offer a Deluxe Vacation Package (air & hotel) to anyone who fulfills your request for a new referral. Or, at the end of your sales presentation, after you have achieved the sale, seduce new clients with a tempting perk if they send you a referral.
The Art of Promoting
There’s a definite mindset for successful promotions. It involves several aspects:
Defining your Goal
This is critical! What are your objectives? Do you want to increase sales on a night of the week that business is not what you would like it to be? Do you want in general, to increase traffic for daytime, happy hour or night times? This is the first step that is needed for a successful promotion to begin evolving.
The bar business has always been challenging and competitive. In my 20 years as an owner/operator of bars, restaurants and nightclubs and my 20 years as promotional consultant for Vacation Adventures, I have always looked for ways to increase traffic at a minimal cost for both my clients and myself.
Promotional events create more revenue not only for the business itself, but make all of your employees feel they can earn more. They will be more productive knowing that there’s something in it for them.
Let us just look at what day or days of the week we need to promote. I say you need a promotion for every day of the week including theme nights, ladies’ nights, industry nights and karaoke just to mention a few. Besides the beverage specials and/or food specials, give customers a reason to come in as often as they can. Target a day or days of the week that you “need to kick it”. Let’s say that Wednesday, Friday & Saturday are busy, well I would start with Thursday, that way you create “critical momentum”– four strong money days in a row. It diminishes your competition’s chance to move in on your action. Then you would go for Monday and then Tuesday, these are just examples. Your days may be different, but do you get my drift?
Make sure that all areas are covered. Nothing makes me more furious than going to a business because of a great promotional concept only to find out that they are totally unprepared–not enough help, run out of product, music not in sync with the event, the business is not clean inside and out, restrooms are a disaster and so on. All this preparation and no follow through? Ugh! Just like a sports team going to playoffs, the coach is responsible to have the team ready, like a well-oiled machine.
Having a plan; I always tell my clients to sit down with management to get started planning an event, whether a theme night, introducing a new format, sporting event or a fun and crazy way to get your customers involved–after all they do go out to have a good time! Your mindset should be, “What is going to create a fun filled day or night for my customers, so that they’ll tell their friends to come out and party down?”
Put your plan down on paper, think it out and keep a record of what went on so that next time you have a blueprint of the event. The benefits of a promotion are many. It will give your employees something to talk about to your customers and a successful promotion will keep your venue’s name on everyone’s lips, both clients and workers alike. Word of mouth is the key to a successful promotion and top of mind awareness is the key to successful branding!
Getting the Results
Our company, Vacation Adventures, can assist you by ensuring that your promotions create the impact that you need. We are a wholesale broker of vacation packages. Our packages include air and hotel to over 15 desirable destinations. We not only provide you with the prize for your promotion, we will assist you with POS (point of sale): table tents, flyers and free promotional ideas. We feel that if you can keep your beverage & food prices up and offer a great prize at a very low cost it becomes a win-win for you and your customers. Feel free to visit and contact us for any additional information at.